东信汽车

“I'd like to buy the world a coke."

"It's the real thing."



I'd like to buy the world a home and furnish it with love,

Grow apple trees and honey bees,and snow white turtle doves.

I'd like to teach the world to sing in perfect harmony,


I'd like to buy the world a coke and keep it company.

(repeat the last two lines,and in the background

It's the real thing.Coke is what the world wants today.


可口可乐的这段广告歌词和其标识一样，很有特色，飘逸，传神。



Words and Expressions


background    n.背景

furnish           vt.供应，提供，装备，布置;v.供给

harmony        n.和睦，和谐，和平相处

turtle dove     n.斑鸠

keep company   相互关爱

枝囡

English Level Through Ad-Reading系列<二>




Advertising


has created many a new business;

has enlarged many an old business;

has revived many a dull business;

has rescued many a lost business;

has saved many a falling business;

has preserved many a large business;

and insures success in many business.


以上几句广告词概括了广告在推动企业经营发展方面所发挥的积极作用，是20世纪西方国家的平面广告内容，文中采用了现在完成时和一般现在时，用语法时态阐述了广告的时空过程和贡献。

words and expressions

dull business  冷清的生意
falling business 衰退的生意
lost business   损失的生意
many a (an ,another后接单数名次)  好些，好多

langchen

[url=http://bbs.mumayi.net/misc.php?action=viewratings&tid=1051493&pid=14077791][/url]English Level Through Ad-Reading系列<三>




BE A TIGER

some people see a problem.
others,an opportunity to triumph.
go,be a tiger.

for high performers,adversity is merely a showcase for their innovation.to see how we can

help your organization be a high-performance business,visit accenture.com
consulting technology outsourcing

words and expressions

triumph   n.成功，胜利
adversity  n.不幸，灾祸，逆境
consulting  adj.商议的，咨询的
outsourcing    外部采办，外购

萤子

wa!!!!!!!!!!!

天煞孤星

[url=http://bbs.mumayi.net/misc.php?action=viewratings&tid=1051493&pid=14081202][/url]English Level Through Ad-Reading系列<四>




HIGH PERFORMANCE DELIVERED

in every field of endeavour,there are the timid
and there are the tigers.
go on ,be a tiger.

inside the mind of every high performer is a relentless urge to improve,
to innovate, to prevail.to see how we help high-performance
business reach their goals,visit accenture.com
consulting technology  outsourcing

words and expressions
endeavour   n.尽力，竭力
timid   adj. 胆小的，羞怯的
relentless   adi.无情的
innovate  vi.变革 ，创新

缺氧(道声)

English Level Through Ad-Reading系列<五>



标题：THE HOMELESS WORLD CUP
口号：HERE WO GO! HERE WE GO!
正文：at last scotland are in the world cup.the homeless world cup that is ,thefirst ever
        event of its kind taking place in Austria thsi summer
                                                           -  writes Catherine Coyle



关注无家可归者，关注社会边缘人，让我们大家献出一点爱。

蓝月光

English Level Through Ad-Reading系列<六>



If  you had three wishes ,what would they be?

i wish 4 vitality
the perfect whey protein isolate- zero fat & zero carbs!
increase your protein intake and burn away body fat
build lean muscle
refuel and rejuvenate you muscles
mixes instantly in water,zero carbs ,zero fat
mouthwatering fruit juice flavors
try our new mouthwatering nectar & you'll never go back!
4 ever fit,4 ever health.

words and expressions
4 = for                  读音相同
protein                  n.蛋白质
build lean muscle   锻炼肌肉
whey                     n.乳清，乳水
zero fat & zero carbs  零脂肪与零糖类

调情大师

[url=http://bbs.mumayi.net/misc.php?action=viewratings&tid=1051493&pid=14120610][/url]English Level Through Ad-Reading系列<七>



广告口号：
real word ,real learning,
take-home value

what is the take-home value?
the climb gets harder close to the top.are you ready?
have you identified the breakthrough you will need to get
there ? IMD can help you do it .we'll challenge you ,provoke
you,force you to take a fresh look at how to leverage your
talent and experience.
benchmark youself with other top executives in one of the
most global programs
work with a facaulty dedicated to personalized strategic
leadership and
learn through IMD's interactive real world ,real learning focus
we'll help you draw up a personal agenda and action plan.
breakthrough program for senior executives will ensure
that this critical phase of your career is also the most fulfilling.

words and expressions

agenda  议程，议事日程
benchmark  n.基准，基准点
critical   adj.重要的，关键的
fulfilling   adj.实现的，完成计划的
identify   vt.识别，鉴定
provoke   vt.激起，唤起

可乐加冰

[url=http://bbs.mumayi.net/misc.php?action=viewratings&tid=1051493&pid=14131271][/url]English Level Through Ad-Reading系列<八>



CPG 招聘创意总监
                                                  creative director

have fun ,work hard ,make a difference, and get pad well for it . campaign performance
group ,the premier political sersuasion mail firm in america and award-winning democratic
general consuling firm,seeks dynamic,multi-talented creative director to produce quality,
emotional,and graphic communication.ideal candidate will have at least 5-7 years of
experience in print communication and direct mail. must be a strong coceptual and strtegic
thinker,with an ability to motivate ,manage,nurture,and inspire.accounts include
u.s presidential, u.s senate , and u.s house campaigns ,and national grassroots,isue advocacy,and corporate public policy projects. excellent communication and orgnization skills a must.
so is current portfolio. competitive salary,send resume and cover letter to.....

words and expressions
account  n  广告业务
conseptual  adj.概念上的
cover letter   说明信
creative director  创意总监
current portfolio    当前职务
direct mail  直邮
dynamic  adj. 有活力的
emotional  adj.感情的
graphic  aadj.图解的，图形的
issue advocacy   论点拥护
nurture  v.培养，教育，训练
premier  adj.第一的，首要的